Boost is introducing limited-edition Winter Spice to help retailers capitalise on seasonal events such as Diwali, Halloween and Christmas.

The new flavour is available in 49p price-marked 250ml cans in cases of 24 and offers retailers a minimum of 45% profit on return.

It's supported by PoS material, sampling activity and digital support. Social media activity will promote the new product under the hashtag #SpiceUpYourWinter.

Al Gunn, Boost’s sales director, said like the rest of the Boost range, Winter Spice will not be available in the multiples.

“Following recent research, we know that flavours are a key growth area in the energy drinks category and our 250ml flavoured lines are currently growing 45% year on year, so we have very high hopes for Winter Spice,” he added.

The drink is a blend of plum, cloves and cinnamon flavours.