Retailers can further capitalise on the popularity of flavoured energy drinks with a new flavour from Boost.

Boost Energy Cherry Burst is available in 49p price-marked 250ml cans in cases of 24. The launch is supported by social media activity and PoS is available to retailers.

Al Gunn, sales director for Boost Drinks, said orders of its 250ml cans are currently growing at 45% year-on-year.

“We expect Cherry Burst to add further momentum to our sales. Cherry is enjoying significant growth as a flavour currently, with appeal all year round and across a wide demographic,” he added.

The Boost range is only available to independent stores.