Boost to send care packages to independent stores
More than 100,000 key workers will also receive packs from the brand over the next month
Boost Drinks is sending retailers ‘care packages’ in recognition of their bravery and hard work during the current pandemic.
The packs contain treats and gifts that can be shared with staff, as well as items to help businesses navigate and adhere to government guidelines.
Boost has also created shelf PoS and floor signs that shop owners can use to advise customers of current government advice.
Simon Gray, Boost Drinks managing director, said: “Although we’re working hard to make sure independent retailers can keep their shelves stocked, we also understand from our conversations with them, that they are experiencing many other challenges.
“We think they’re heroes for the work they’re doing, and we firmly believe they deserve recognition and our gratitude. We also think it’s important that we’re giving our support on how to help signpost their stores and ensure they and their customers are able to remain safe in these tough times.”
The company is also sending free drinks to more than 100,000 NHS staff and other key workers over the next month.
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