Barr Soft Drinks is targeting morning shoppers with a new range – Rockstar First Start.
Available in two flavours, Mixed Berries and Orange Clementine, the range comes in 500ml cans in 99p price-marked and non-price-marked packs.
The range contains no added sugar and mixes fruit juice with caffeine to create a drink that offers consumers fewer than 30 calories per can.
Adrian Troy, Barr Soft Drinks marketing director, said: “We’ve identified a significant growth opportunity for energy drinks as part of the morning routine. There is also an opportunity to broaden the use in the market beyond the young adult male base, to bring in both older consumers and female shoppers.”
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