Soft drink brand 7Up is refreshing sugar-free sales with the launch of 7Up Free Mojito.
The drinks taps into the growing customer interest in cocktail flavours and combines the minty flavour of mojito cocktails with the citrus of 7Up.
It comes in 600ml bottles, with a 99p price-marked pack available, and will be backed by TV and outdoor advertising and sampling during summer. PoS is also available for retailers.
Kevin McNair, marketing director for Britvic Soft Drinks, said: “The consumer demand for lower-sugar options is clear, with sugar-free products now accounting for 43% of all carbonate sales.”
15% of 7Up sales are 7Up Free Mojito in France, where the drink launched in 2014.