Skittles Dips hit the scene
In its biggest 2019 launch, Mars Wrigley Confectionery has introduced Skittles Dips, a new premium treat featuring original skittles covered in a yoghurt coating.
It follows the launch of Skittles Chewies last year, and taps into the trend for yoghurt-coated snacks, which is predicted to see a growth of 6.5% between 2017 and 2022.
Alyona Fedorchenko, marketing director at Mars Wrigley Confectionery, said: “In keeping with that ethos and following the launch of Skittles Chewies last year, where we removed the Skittles shell for a softer texture, we are disrupting the category even further by launching Skittles Dips.
“By tapping into the growing trend for yoghurt-coated treats we want to provide a more premium, indulgent experience for the consumer and give retailers another great opportunity to grow the category.”
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