I may sound obsessed with this but I cannot stress enough the importance of how your shop looks.
Dusty shelves with dusty stock send the message that your stock is old and not selling. As a customer, why would I buy something that has obviously been sitting there for weeks or even months?
If floors become marked – mop them. Keep your shop floor looking the best it can.
Correct lighting is one of the key factors for the appearance of any store. If bulbs or tubes fail – replace them. Do ensure that you use like for like bulbs and tubes. It is important that all your lighting should provide the same colour value.
Another aspect of having a clean store is your paint work. Keeping paintwork in good condition really enhances the clean look of your shop.
Our customers constantly comment on how clean and modern our shop looks. This has obviously had a positive impact on them.
This post is an extract from the e-book ‘So, you want to run a convenience store?’ by Peter Lamb. It is available for free download here.