National Lottery commission soars for retailers
The news comes despite the company's digital sales channels growing faster than retail
Commission earned by retailers using the National Lottery has grown by 7.5% compared with the previous year, according to Camelot’s half-year results.
National Lottery retailers secured £158.3m in commission between 1 April and 28 September 2019, £11.1m more than in the same period last year.
Despite growing in-store sales by £132.2m to £2.8bn, Camelot’s latest figures show that retail now accounts for 5% less of the company’s sales channel, dropping from 75% to 70% over the course of the year.
When asked what was behind the reduction, a Camelot spokesperson said sales through the company’s digital channels, including the National Lottery website and mobile apps, were growing at a faster rate than retail.
Camelot CEO Nigel Railton commented: “It’s 25 years since we started selling tickets for that first Lotto draw, and our record half-year performance clearly shows that the National Lottery is in its best-ever shape.”
Sales of draw-based games increased by £300.3m to £2.3bn, with Camelot attributing improvements and the launch of Set for Life.
So far, the game has created nine winners securing its top prize of £10,000 a month for 30 years since its launch in March.
It also reported sales growth of National Lottery scratchcards and online instant win games over the period by £164.7m to £1.7bn, in particularly its special 25th birthday game.
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