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The importance of in-store services has been highlighted throughout the industry this year.
At the IGD Convenience Retailing Summit, for example, Jerry Marwood, Blakemore Trade Partners managing director, said 52% of volume sales in his company’s most recently-opened store came from foodservice, while 30,000 cups of Costa coffee a week are sold in its stores.
Here, we take a look at six innovative and popular in-stores services from readers’ shops.
Recognising the popularity of delivery apps, Sandip registered with takeaway ordering service Just Eat and offers a food-to-go delivery service. For a £2 delivery charge and minimum £10 order, customers can access his full food-to-go range along with desserts such as luxury cheesecakes. “In our first week on Just Eat, delivering just food to go, we had just over £400 worth of food-to-go sales, with an average spend of £14,” he says.
Kuldeep’s customers can wash and dry their clothes 24/7 with the Revolution Launderette in his carpark. It contains two washing machines and a dryer and users pay £4 for a standard 8kg wash or £8 for an 18kg wash. Temperatures and spin cycles can be changed via a digital screen. For customers in a hurry, a spin in the 8kg dryer costs £1.
Mark and Donna recently began offering a balloon stuffing service. For £5, customers can buy teddy bears or flowers, for example, inside balloons. Donna says she has seen a lot of repeat custom and the service has created interest in their store, as well as an additional revenue stream.
When Lorraine and Trish realised the cost of stamps was culling their greetings cards sales they set up the Welly Post, a local post service that delivers to roughly 12,000 homes around Wellington. More than 400 letters are now delivered at a cost of 30p every week, with thousands posted during the Christmas period.
The store offers a self-service and grind coffee bean station where customers can choose from five different bean varieties and grind and much as they require. The service costs £2.39 per 100g and hot water is also available to make fresh cups of the coffee customers have just ground.
Paul uses Smiths News’ SNnapp to get any of the thousands of magazines available when customers request them – usually the next day if ordered before 3pm. This has made him the go-to place for anyone wanting a niche magazine. He also reserves magazines for regulars. “Sales of Leisure Painter have grown to more than 10 a month because people know they can come to me,” he says.
To read the full feature see this week’s Retail Newsagent.