National Lottery sales have bounced back from last year’s slump following the increase of Lotto tickets from £1 to £2, according to exclusive RN analysis.
Readers who took part in a survey are an average of 21.1% ahead of last year in terms of revenue, six months on from the landmark doubling of ticket prices in October.
The return to growth is a welcome boost to Camelot’s main game following years of steady decline.
[pull_quote_right]Our revenue figure dropped from March 2012 to March 2013. We strongly feel this was due to the opening of new terminals[/pull_quote_right]
But many retailers said they were still feeling the pinch from the business lost following a rapid network expansion two years ago, when 8,000 new terminals were added, and this year’s growth had only replaced business lost since 2012.
Average March 2014 sales were up 6.1% on 2012. Of those who were able to give figures for transaction numbers, the fall was 37% between March 2013 and March 2014.
Scratchcard revenue was up 18.2%, according to the survey and retailers said that there was a trend towards higher value games.
Readers fear that the lottery will generate less income after up to 10,000 further scratchcard only terminals are rolled out this year.
Maldwyn Morgan of Glyn Morgan Newsagents in Shanklin, Isle of Wight, said: “Our revenue figure dropped from March 2012 to March 2013. We strongly feel this was due to the opening of new terminals. Shanklin is only a small town, but has nine terminals.”
Others said they were using Camelot PoS to encourage sales of £1 games.
A Camelot spokesman said: “Gambling Commission figures show the amount of National Lottery money that went to Good Cause projects in the first three months after the launch of new Lotto (October-December 2013) was £417.2m, almost £40m higher than in the three months before its launch.”
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