Walkers launches limited-edition Power of Sausage Roll flavour
The savoury snacks category delivered an extra £22m in sales over October to December 2019 compared with the rest of the year
PepsiCo has launched a festive Walkers Power of Sausage Roll flavour, in partnership with LadBaby and The Trussell Trust.
The limited-edition flavour is designed to “get people talking, raise some smiles and help alleviate food poverty in the UK,” according to owner PepsiCo.
Walkers Power of Sausage Roll is available now in multipacks of five (RRP £1) and will be supported by a media campaign spanning digital and in-store marketing.
With every promotional pack sold, 5p will be donated to The Trussell Trust – a charity in the UK supporting a nationwide network of food banks and helps to fight against poverty.
Fernando Kahane, senior marketing director for Walkers snacks at PepsiCo, said: “We all know Christmas will look and feel quite different across the nation this year, but when Covid-19 hit earlier this year, we were proud to pledge £1m in support to The Trussell Trust.
“The savoury snacks category delivered an extra £22m in sales over October to December 2019 compared to the rest of the year. To support the launch, our 90 second film centres on a cheeky take on a Christmas classic, featuring a host of celebrity friends.”
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