Walkers Market Deli range
- Cornish Mature Cheddar
- Wiltshire Cured Ham, Mature Cheddar & Farmhouse Chutney
- Balsamic Vinegar of Modena
- Flame Grilled Spanish Chorizo with Roasted Onion
- Anglesey Sea Salt with Cracked Black Pepper
- Roasted Red Chilli with Med-iterranean Sundried Tomato
- Roasted Garlic with
- Mediterranean Herbs
- Roasted Red Pepper with English Tomato
Walkers is bringing more flavour to the crisps and snacks market with the launch of Walkers Market Deli – a premium range of pita, tortilla and classic potato chips.
Available now, Walkers Market Deli comes in eight variants that draw on flavours from across Europe, such as Flame Grilled Spanish Chorizo with Roasted Onion and Cornish Mature Cheddar.
All eight come in sharing bags, RRP £2.39, and the three potato chip variants also come in single bags, RRP 83p.
The launch is being backed by a TV and marketing campaign, with several bursts of TV ads throughout the year and in-store activity to engage shoppers with the new brand.
Walkers is targeting the launch at customers shopping for special occasions with family and friends, and expects the range to unlock incremental sales.
“Walkers Market Deli meets consumer demand for tasty deli snacks with an authentic taste by providing a premium experience, with even more variety for shoppers who have a passion for food,” said Thomas Barkholt, Walkers marketing director.