Walkers debuts £2 and £1.65 PMPs exclusive for convenience
The new £2 and £1.65 price-marked packs will be exclusive to the wholesale and convenience channel
PepsiCo is introducing new £1.65 and £2 price-marked packs (PMPs) across a number of its Walkers multipack and sharing bag lines, exclusive to convenience retailers.
Walkers Classic Variety and Quavers Cheese six-packs will be price-marked at £1.65, while Doritos Chilli Heatwave (200g), Doritos Tangy Cheese (200g) and Walkers Sensations Thai Sweet Chilli (170g) sharing bags will be available in £2 PMPs, having increased in size by 20g.
A flash reading ‘Bigger pack better value’ will be printed on the new sharing bags. With the Doritos lines, this compares to a 70g pack (RRP £1), and on Sensations Thai Sweet Chilli, it compares to a 65g pack (RRP £1).
Meanwhile, a recommended promotional flash available to retailers (for the sharing bags) will read ‘
Was £2 now £1.50′.
Matt Goddard, wholesale trading director at PepsiCo, said as we slowly transition out of lockdown, larger packs will likely continue to dominate over singles.
“Additionally, 65% of shopping trips to symbols and indies consist of take-home products, but 88% of sharing purchases occur outside of the impulse channel. This presents an opportunity for these stores, as retailers can capitalise on a bit of the market traditionally purchased ‘elsewhere’.
“In regard to multipacks specifically, we have seen them perform extremely well – growing by 15.6%.”
All lines will be available to independent retailers from 8 March.
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