PepsiCo has announced the return of Quavers Prawn Cocktail and Quavers Salt & Vinegar to help retailers meet shopper demand for more flavour varieties.

The flavours are available now in single-serve formats (RRP 65p), grab bags (RRP 85p), £1 price-marked packs, and six-pack multipacks (RRP £1.50) to suit different customer missions.

The launch will be supported with a marketing campaign, starting from 15 January and will run until the end of March. The campaign will include in-store marketing, digital and TV campaigns.

PepsiCo partners with KFC to launch two new Walkers Max flavours

Will Robinson, lead for Walkers snacks at PepsiCo, said: “Consumers were crying out for us to bring them back via formal petitions and social media pleas. Quavers Prawn Cocktail and Quavers Salt & Vinegar were originally launched in the 90s and both flavours will be available across all channels.

“Quavers has only been available in cheese flavours for a long time, yet 95% of shoppers in this segment buy more than one flavour each year and 56% buy six or more, so we know that ‘flavour choice’ is important to shoppers.”

Product news

Product News

All the latest product news, launches and special promotions for the independent retail sector

Product news