Proper extends range with new Salt & Vinegar flavour
Salt & Vinegar contains 30% less fat than leading crisp brands and comes in at under 100 calories per serving
Proper has unveiled a fifth flavour to its Proper Chips range: Salt & Vinegar.
The new flavour is available now to independent retailers from Epicurium, Bidfood, DDC Foods, JDs and Olympic Foods.
Epicurium offers the 20g single-serve product in cases of 24 at £14.08 plus VAT and offers retailers a profit on return of 30% when sold at its RRP of 84p.
The crisp flavour is vegan, contains 30% less fat and has less than 100 calories per serving.
Proper Chips was launched last year to provide shoppers with a healthier alternative to crisps and has added an additional £2.6m to the snacking category.
Cassandra Stavrou, co-founder of Proper, said: “More and more people are demanding healthier snacking options throughout the day, but taste remains the number one priority.
“Our latest flavour was created in direct response to this, made using a crispy, lentil base and nothing but natural seasonings.”
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