Retailers can stock three new premium flavours this summer as Walkers extends its sensations range with three world-cuisine flavours.
Japanese Sweet Wasabi & Ginger and Chargrilled Steak & Chimichurri flavours will join the crisp range in 150g packs and Mango & Red Chilli Chutney flavour will extend its poppadom range.
Walkers Sensations will be backed by TV and digital advertising this month.
Andrew Hawkswell, PepsiCo marketing manager, said more than 50% of shoppers will purchase Walkers Sensations again after they try them.
"These exotic flavours are perfectly timed for the summer period, enabling retailers to capitalise on shoppers searching for flavours inspired by exotic places," he added.