PepsiCo is offering users of its Counts For More rewards and category management website the opportunity to get their hands on a case of new Smiths Cheese Balls.

Smiths Cheese Balls not available in wholesale until September 22, but Counts For More members have the chance to be first to market with this new product. You simply need to log on to Counts for More, open the Cheese Balls activity on the home page and follow the instructions to add a case to their basket.

One case of Cheese Balls requires 400 points, which retailers can earn on the site by completing activities and learning more about the crisps and snacks category.

The offer runs until 22 September.