PepsiCo partners with KFC to launch two new Walkers Max flavours
The new flavours will be available in grab bag, price-marked packs, sharing bag and multipack formats
PepsiCo has partnered with fast food chain, KFC, to launch two new flavours under its Walkers Max brand, available from Wednesday.
The two new flavours, Walkers Max Kentucky Fried Chicken and Double Crunch Zinger, will be available in 50g grab bags (RRP 85p), 65g and 75g £1 price-marked packs, 150g sharing bags (£1.99 RRP) and a six-pack multipack (£1.70 RRP) format.
Walkers Max Kentucky Fried Chicken and Double Crunch Zinger will be available all year and will be launched with a limited time on-pack promotion. The promotion offers consumers a two-for-one KFC meal with every pack.
To qualify, shoppers will need to buy a promotional pack of the new flavours and take it to their local KFC restaurant for takeaway or drive-thru to claim. The promotion is valid until 31 July, but the supplier said the offer can be used for dine-in later, once restaurants have fully reopened, as long as customers hold onto their promotional packs.
Katherine Cook, Walkers Max senior brand manager at PepsiCo, said: “Our shoppers want bold flavour and excellent value – and they don’t want to compromise. The new Walkers Max and KFC flavours deliver KFC’s signature taste that people know and love, with the familiarity of Walkers Max.
“This team-up with KFC follows the successful 2020 re-launch of the range, which has grown by 11.4% year to date and Walkers Taste Icons – the most successful Walkers limited-edition flavour campaign in three years.”
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