PepsiCo has unveiled its second collaboration with Bestway to launch its latest retailer campaign, running until 25 March.

The campaign offers one retailer the chance to win a cash prize that may be used against their utility bills. According to the supplier, the prize won’t be limited to Bestway customers alone, with this year’s giveaway being opened up to Bargain Booze retailers as well.

Walkers Flamin’ Hot launched by PepsiCo

Retailers need to purchase a case of qualifying promotional Walkers crisps from a participating Bestway depot, including online to be eligible. One case equals one entry.

The supplier has said retailers can enter as many times as they like, with the winner receiving £8,970.55 cash to put towards their utility bills. Three runners up will receive £1,495.09 each, with 10 retailers receiving a case of each promotional Walkers product.

The news follows the success of last year’s ‘Yaycation’ campaign, with the campaign including a wider selection of Walkers crisps.

PepsiCo partners with KFC to launch two new Walkers Max flavours

Matt Goddard, wholesale trading director at PepsiCo, said: “2020 was a tough year for all of us, and convenience retailers really stepped up to support their communities, investing a lot of time, effort and money to make sure essentials were available for all.

“Retailers spend a lot in the last quarter to prepare for Christmas, which can often lead to financial challenges when it comes around to the start of the new year. With the vast majority of the country being under Covid-19 restrictions during what would normally be some of the biggest trading months of the year, it’s possible that a lot of retailers have seen a substantial dip in profits.

“This campaign provides a bit of relief to retailers financially, rewarding them for all their efforts last year and offering a way for them to start the new year afresh and with renewed positivity.”

Product news

Product News

All the latest product news, launches and special promotions for the independent retail sector

Product news