With 86% of households buying sharing bags at least once a month, Pepsico has launched Doritos Roulette to help retailers take advantage.

86% of households buy sharing packs at least once a month

The 180g bags, RRP £1.99, contain the hottest spicy chips that Doritos has ever produced among the usual tangy cheese flavour. The hot tortilla chips are covered with invisible spice making them look the same as the tangy cheese.

The launch is supported with a new TV campaign as well as digital and in-store activity.