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Andrew Hawkswell, marketing manager at PepsiCo, said: “The storyline behind the advert highlights four of the six regions who particularly love certain flavours: Pickled Onion, Smoky Bacon, Marmite and Beef & Onion."
Following the campaign launch in July, the flavours have also undergone a pack design makeover to put emphasis on their regional credentials, as well as promoting an on-pack promotion to further increase sales.
The regional flavours campaign is also being supported by a marketing campaign, including digital and in-store advertising, from this month onward.