Nim’s Fruit Crisps partners with Pink Lady for new flavour
The brand hopes to double the sales of apple crisps over the next 12 months by working with Pink Lady licence holder Coregeo
Air-dried fruit and vegetable crisp manufacturer Nim’s Fruit Crisps has partnered with Pink Lady apples to launch a new flavour of its crisps.
Designed as a healthy option for those looking for a snack on the go, the brand hopes to double the sales of apple crisps over the next 12 months by working with Pink Lady.
Nim’s currently offers 10 fruit and vegetable crisp varieties, Pineapple & Kiwi, Melon & Orange, Beetroot & Parsnip, and Peppers & Courgettes.
Apple continues to be its bestselling line, and the company added it is looking to maximise the Pink Lady brand to reach thousands of new customers.
Nim’s is targeting an end of April launch for the Pink Lady-branded crisps.
Nimisha Raja, founder of Nim’s Fruit Crisps, said: “These will be a real ‘impulse/food on the move’ buy and will be available in single serve packs, share bags and in Nim’s Kids. I can see a time when packs are available on every till point in the country, from independents to all of the major supermarkets in the UK and overseas.”
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