Mondelez International will be reformulating the recipe of its cracker brand Ritz, to contain 74% less saturated fat, in a bid to align with the growing healthier snacking trend.
According to Kantar Worldpanel, 46% of snack purchases are chosen with health in mind, with the figure growing by 7.7% year on year.
Melissa Stuart, brand manager for Ritz, said this provides retailers with new opportunities for investment.
"Retailers should invest in a range of savoury snacks that contain less saturated fat as health concerns are prompting shoppers to purchase lighter options," she said.
Meanwhile, IGD data has revealed that 85% of consumers are trying to improve their diet to become healthier. As a result, Ritz has added a Tomato and Herbs flavour to its cracker range.
“The brand will bring all packs together with a new look, as well as two-facing shelf ready packaging to be more space efficient. The two facing case fronts will mean that packs will have a strong stand-out on shelf,” added Ms Stuart.
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