McCoy’s has partnered with Sky Sports for a marketing campaign giving customers the chance to win two for one Football League tickets.

The campaign was running on McCoy’s Salt & Malt Vinegar, Cheese & Onion and Salted 50g bags but has expanded to the full range, including price-marked packs.

Ending in May, the activity runs alongside KP Snacks’ SnackPartners initiative, which offers retailers and wholesalers category advice and support for driving snack sales.

KP Snacks said sales of singles is declining slightly but still make up 66% of the category, whereas sharing is driving growth with a 26% share of the category.

Andy Staley, business account manager for buying groups at KP Snacks told Retail Express that retailers can take advantage of this growth in sharing by making the most of cross-category merchandising, particularly by pairing sharing bags with beer and wine, and using promotions.

“McCoy’s Football League gives the retailer a fantastic offer on a core brand within impulse snacking and an opportunity to drive sales in the snacks category,” he added.

The campaign also includes depot activity running across 15 London-based cash & carries, including seven Dhamechas.

Watch the video below to find out more.