McCoy’s Fire Pit launched by KP Snacks
Spicy flavours are growing by 7.1% and meaty is growing by 5.8%, while barbecue is growing by 4.5%
Spicy flavours are growing by 7.1% and meaty is growing by 5.8%, while barbecue is growing by 4.5%
KP Snacks launched McCoy’s Fire Pit to help retailers meet the demand for new sharing varieties and reinvigorate sales of single formats.
McCoy’s Fire Pit will launch 1 January and be available in three flavours: Flame Roasted Peri Peri, Flame Smoked Chorizo and Flame Scorched BBQ Ribs. The range meets demand for trending flavours, which includes spicy, growing at 7.1%, meaty, growing at 5.8% and barbecue, growing at 4.5%.
KP Snacks extends price-marked range with three new products
Flame Roasted Peri Peri offers a medium spice level and consists of hot and tangy chilli marinated chicken, pepper roasted over coals and a twist of charred lime. Flame Smoked Chorizo offers a mild spice and contains paprika, chili, red bell peppers and spice cured pork sausage, combined with sauteed and roasted onions.
EXCLUSIVE: KP Snacks launches McCoy’s Fiery Steak crisps
McCoy’s Fire Pit is available in multipacks (RRP £1.70), sharing bags (89p) and £1 price-marked packs. The launch will be supported by a £2m investment in a multimedia campaign in 2021.
Kevin McNair, marketing director at KP Snacks, said: “The McCoy’s range is worth £132.1m and growing in value by 0.7%. Flavour is the most important factor in crisps, snacks and nuts and synonymous with full-on flavour, McCoy’s is perfectly placed to reignite formats and drive category growth by delivery variety and excitement.”
All the latest product news, launches and special promotions for the independent retail sector
Product newsThis article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.
Become a member