Calbee adds new Lee & Perrins flavour to Seabrook Crisps range
Lee & Perrins Seabrook Crisps are available now
Calbee UK has added a new Lee & Perrins flavour to its Seabrook Crisps range, available to independent retailers now.
The new flavour is based on the brand’s original 1837 Lea & Perrins Worcestershire sauce flavour and is available in £1 PMP 80g bags, sharing bags and multipacks.
Jon Wood, commercial director at Calbee UK, said: “Lea & Perrins is the brand leader in the Worcestershire sauce category with 84% share and a brand value of £12m.
“Lea & Perrins Worcestershire sauce is the perfect partner for Seabrook Crisps as it allows us to expand our audience through the familiarity of one of the UK’s truly iconic table sauce brands.”
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member