KP Snacks is launching two new campaigns for its under-100 calorie snacks Hula Hoops Puft and Popchips in January 2019.
Part of an overall £2m push into healthy snacking, the advert for Hula Hoops Puft will be supported by in-store marketing and outdoor advertising.
The £1.5m campaign will support the growth of Hula Hoops Puft brand, which is currently worth £8m and growing at 23%.
Additionally, KP Snacks is also injecting £500k into an outdoor media campaign for Popchips.
The campaign will be supported by sampling and will see Popchips work with a host of influencers.
Kevin McNair, marketing director at KP Snacks, said: “Hula Hoops Puft and Popchips form part of our extensive under-100 calories portfolio that offers retailers a range of products and formats that can be activated across all areas of the store.
“We are particularly delighted to have Miranda Hart on board for this new Puft campaign which really portrays the playfulness of the brand and allows retailers to capitalise on the growing healthy living trend.”
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