KP Snacks has unveiled a new promotion across its Butterkist range as part of a partnership with Now TV, running until 31 November.

The promotion offers consumers a half price Now TV Sky Cinema Pass, giving them access to thousands of blockbuster movies.

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The on-pack Now TV promotion will run across four Butterkist flavours, Salted, Sweet & Salted, Sweet and Butter.  

Boost snack sales with KP Snacks

Kevin McNair, marketing director at KP Snacks, said: “The sharing segment is currently worth £1.2bn, and 38% of all convenience bagged snack sales are sharing packs. Butterkist has a 35.1% share of the market and is the critical signpost to drive popcorn category growth.

“While consumers are spending more and more time at home at the moment, family distractions are now ever more important whether it be movie night, game night or a barbecue as the weather improves.”