KP Snacks is helping independent retailers make more money from bagged snacks through its new SnackPartners initiative.
The company has been trialling the scheme with retailers across the country, and found an average 40% increase in sales after eight weeks. The initiative makes the most of planograms and price-marking, as well as offering advice on increasing the visibility and display of snacks.
Matt Collins, trading controller convenience of KP Snacks, said: “The launch of SnackPartners is a real step change for us. We are committed to working with retailers in 2015 to ensure they are making the most of their crisps, snacks and nuts range, whatever their size or location.”
Alkesh Gadher, owner of Best-one in Hounslow, who has been working with KP Snacks, experienced a 100% increase in total category sales during the trial.
“I got involved with SnackPartners because I felt the category needed a fresh pair of eyes,” he said. “Doubling my sales really surprised me.”
Meanwhile, McCoy’s has teamed up with Sky Sports as the official crisp partner of the Football League. It will run a TV and on-pack promo to target young men, giving away thousands of two-for-one Football League tickets between now and mid-April.