KP Snacks is aiming to keep tills jingling this Christmas by reintroducing festive limited editions of KP Nuts, Hula Hoops and Pom-Bear.
Available from September 28, the festive range contains Jumbo Salted Peanuts, Dry Roasted Peanuts and Honey Roast Peanuts, which generated £22m in sales last Christmas.
KP Snacks is also bringing back Pom-Bear Snowmen, Hula Hoops Stars and KP Cheese Footballs.
Matt Collins, KP Snacks trading director, said Christmas is a key opportunity for retailers to maximise sales within the category as shoppers are less likely to compromise on either quality or flavour.
“We will be supporting retailers by providing convenient formats that don’t take up too much shelf space, as well as branded PoS to boost impulse sales,” he added.
KP Snacks also announced that Hula Hoops will be driving sales this autumn with a ‘25% extra’ on-pack promotion and will be reducing its case size from 48 to 32.
McCoy’s and Skips will also be available in £1 price-marked packs from the end of October.