Jacob's is extending its Mini Cheddars range with three cheese flavours, Red Leicester, Stilton and Smoked Applewood.

The new Mini Cheddars flavours come in 7x25g packs, RRP £1.88, and are available to convenience retailers now.

The range will be backed a £4m campaign, which includes TV advertising, as well as consumer competitions, sampling and digital activity.

Steve Monk, marketing lead for savoury snacks at pladis, said: “We know that flavour remains a key driver for the crisps and snacks category, so we’re very excited to add these three new, tasty flavours to the Mini Cheddars range – designed to appeal to fans and cheese lovers everywhere.”

To see pladis' most recent biscuit planograms, visit our planogram section here.