Golden Wonder is launching a new range of £1 PMP sharing crisps that offer even more: more premium flavours, more sales and more profits for retailers.
The three unique flavours, Mature Cheddar & Spring Onion, Chargrilled Steak and Crispy Smoked Bacon, were consumers’ preferred flavours and have been specially crafted to deliver Golden Wonder’s legendary taste that is perfect to share.
Marketing director Matt Smith explains: “Since launching our first Cheese & Onion crisps almost 60 years ago, Golden Wonder has been famous for fully-flavoured crisps.
These latest flavours, exclusively available in £1 PMP packs, are the perfect way to upgrade any sharing occasion.”
More reasons to stock
Sales in sharing bags have sky-rocketed over the last 18 months, making big bag formats a must-stock for independent retailers.
The launch will be supported with a digital campaign, a national Share & Win competition and extensive trade marketing support.
Available in C&C from 26 September, the even more fully-flavoured sharing range adds a premium angle to your sharing offering.