PepsiCo has unveiled a new on-pack promotion for Doritos in partnership with Sony Interactive Entertainment.

‘Find all 4, win a Playstation 5’ offers shoppers the chance to win a Playstation 5, and will run across the brand’s Chilli Heatwave, Tangy Cheese, Cool Original, Flame Grilled Steak and Flamin’ Hot Tangy Cheese flavours.

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The supplier said each limited-edition Doritos pack is inspired by the triangle-shaped crisp, as well as Playstation gamer symbols: triangle, circle, cross and square.

To enter, shoppers need to find four virtual chips in the limited-edition packs. Shoppers will then need to enter the on-pack code on to see if their entry reveals all four shapes.

The supplier said shoppers whose codes do not reveal all four Playstation shapes may still be able to win one of thousands of other Playstation prizes available. The promotion will be supported by in-store displays and digital content.

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Asadullah Siddiqui, senior director at PepsiCo, said: “There is an additional chance to win by hunting down virtual Doritos bags in an augmented reality quest. Shoppers will be able to locate the virtual Doritos bags by viewing their nearby locations on a map, with each bag that they find revealing a Playstation shape or an instant win prize.

“The quest has a limited number of places, so shoppers need to be quick to enter for a chance to win.”  

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