Introducing Doritos Flamin’ Hot Tangy Cheese flavour
Doritos turns up the heat with a fiery new addition
It follows the launch of the Flame Grilled Steak flavour last year and is available in grocery and impulse channels in 180g, 150g and 70g price-marked formats.
The launch will be supported with a marketing campaign spanning TV, online and in-store from March.
Doritos marketing manager Pippa Pennington said: “There is a big opportunity for retailers when it comes to tortilla chips.
“Penetration sits at 58% which shows that there is huge headroom for the segment to grow, however it is perceived as having too narrow a range of flavours.
“Growth in the savoury snacks market is coming from brands delivering innovative flavour, taste and texture experiences, and the spicy crisps segment is no different.”
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