Doritos has ended its flavour campaign by announcing that Doritos A – Sizzling Salsa, is the winning flavour and has been added to its permanent range.

The campaign encouraged consumers to submit creative ideas on how they would destroy their least favourite flavour.

More than 50,000 consumers entered the competition, which awarded £20,000 to the winner.

Doritos Sizzling Salsa is now available to convenience retailers, RRP £1.99.