Walkers is putting some of its top flavours in the firing line this summer as the brand launches a ‘Choose me or lose me’ campaign.

The campaign encourages shoppers to vote to keep their favourite flavours or risk losing them to a new one. Shoppers can vote by purchasing a single pack or voting online.

Salt & Vinegar will be challenged by Lime & Black Pepper; Prawn Cocktail will be put head to head with Paprika; and Smoky Bacon will compete against Bacon & Cheddar.

The three new flavours are bestsellers in other countries.

Price-marked and non-price-marked 32.5g packs, 50g grab bags and multipacks will be part of the promotion. The brand will be backed by TV advertising and digital activity.

Thomas Barkholt, PepsiCo marketing director, said: “Consumers love our flavour campaigns and retailers  benefit enormously from the buzz they generate.”