Seasonal sales are a piece of cake for convenience retailers as Premier Foods brings back its Cadbury Cakes and Mr Kipling Easter ranges.

New Mr Kipling Orange & Lemon Slices and Lemon Bakewells, RRP £1, will join Lemon Fancies and Lemon Whirls in the range.

The Cadbury Cakes range contains Mini Eggs Chocolate Gateau and Mini Eggs Nest, RRP £2.49, as well as a Selection Box and Chocolate Gateau, RRP £3.

Karmel Maletta, innovation controller for Mr Kipling and Cadbury Cakes at Premier Foods, said: “Shoppers consider Easter as a family-orientated occasion and we wanted to offer a selection of treats that can be shared.”