KP Snacks has announced a Butterkist ‘Ultimate Movie Night’ promotion in partnership with Now TV, running from September until 31 November.

The new promotion will be available across the full Butterkist range, including sharing bags, £1 price-marked packs and multipacks.

Butterkist partners with Now TV

‘Ultimate Movie Night’ gives shoppers the chance to win one of 10 prize bundles, including a TV, entertainment system and a 12-month Now TV Sky Cinema Pass.

The promotion expands on an ongoing Butterkist microwave popcorn promotion, offering consumers a half price Now TV Sky Cinema Pass, also available until November.

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Matt Collins, trading director at KP Snacks, said: “In recent months, there has been a marked increased in savoury snacking, with crisps, snacks and nuts (CSN) the fastest growing and showing up in 70% more convenience baskets during lockdown.

“The partnership between Butterkist and Now TV has already been hugely successful. To continue this momentum, we are pleased to announce a second wave of activity and offer consumers the chance to win even greater prizes. This will also offer a strong sales opportunity for retailers, with 51% of shoppers being more likely to visit their local store if they offer promotions.

“The Sharing segment is strong and growing. Worth £1.2bn, the largest within CSN, it is currently experiencing growth of 98%.”

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