Coca-Cola European Partners has unveiled a new promotion to support its Relentless energy drinks range, giving shoppers the chance to win a DJ equipment package.

Running now until the end of October, the promotion will give three winners a complete home DJ kit from Pioneer DJ.

Each prize includes DJ Bluetooth headphones, compact Bluetooth desktop speakers, and a digital DJ controller – to help amateur and professional DJs create and mix music. Ten runners up will also receive a pair of DJ Bluetooth headphones.

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The competition will be promoted with in-store PoS and via Relentless’ digital platforms. Consumers can enter through the Relentless website, and retailers can request supporting PoS – including posters, wobblers and barkers – from the CCEP Customer Hub Tools & Resources pages at www.cokecustomerhub.co.uk.

Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: “The energy category is a driving force within soft drinks, supported by leading brands like Relentless which has loyal fans and is in growth.

“Relentless has a long association with the music industry, thanks to a series of impactful marketing campaigns and promotions, including partnerships with Defected Records and global artists like Stormzy.

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“While consumers have been unable to attend live music events and dance venues, there has been more time spent in the home for budding DJ’s to make their own music, often sharing with friends virtually.

“We hope this new promotion with Pioneer DJ taps into Relentless fans love of music creation, while helping retailers drive in-store theatre and sales in the coming months.”

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