Mondelēz launches reduced-sugar Cadbury hot chocolate
Mondelez has launched a reduced-sugar variety of Cadbury Hot Chocolate.
Available in 280g jars, Cadbury Hot Chocolate 30% Less Sugar will be supported by out-of-home and digital marketing activity.
Paul Smith, senior brand manager for hot chocolate at Mondelez, said: “Cadbury has a 73% share of the £26m hot chocolate market so is positioned to bring consumers this new lower-sugar option.
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