A new recipe is rolling out on Pukka Steak and Ale variety, which uses Marston’s Pedigree amber ale.
The new recipe is rolling out from now and will be promoted on pack. The 210g pie has an RRP of £1.89.
Rachel Cranston, head of marketing at Pukka, said: “The hot pie category is worth £244m and Pukka accounts for £36m of these sales.”
The brand, which is growing by 14% in value sales, will promote the new launch with PoS.