fbpx

Premium brands to drive 70% of beer consumption by 2025, says Budweiser research

World beers driving growth, having more than doubled in value since 2017

budweiser premium beers

Seventy per cent of total beer consumption will be of premium or super-premium brands by 2025, according to forecasting by Budweiser Brewing Group.

According to the supplier, super-premium brands make up the number-one growing segment in the overall beer category, growing two times ahead of the total category, and equivalent to 61.7% of total beer value in the off-trade.

World beers, currently worth £1.1bn in the UK, will be a key driver of the segment’s growth, having grown in value by £500m since 2017. Two-thirds of world beer spend comes from shoppers with two or more beers in their repertoire, and the UK’s number-one world beer, Corona, saw its rate of sale grow by 25% last year.

Budweiser launches new Corona four-pack PMP

Additionally, the no-and low-alcohol segment is driving premium growth, with premium no- and low-beer growing 23% year on year. According to Budweiser, brand is the most important factor for shoppers considering no-and low-alcohol purchases, ahead of calories, ingredients, taste and ABV. The supplier’s Budweiser Zero and Stella Artois Alcohol Free have both seen triple-digit value and volume growth.

“Covid-19 had massive long-term implications on how Brits consume beer. As we look ahead to 2022 and beyond, premiumisation is our big bet,” said Mark Wingfield-Digby, Off-Trade Sales Director at Budweiser Brewing Group. “Combined with the increased momentum for at-home beer consumption, there’s a huge opportunity for retailers to drive sales through a robust premium line-up.”

Read more product news

Comments

This article doesn't have any comments yet, be the first!

Become a member to have your say