Premier Foods is extending its cake range with seasonal additions from its Mr Kipling and Cadbury brands.

Mr Kipling’s Mini Mince Pie Selection features nine mini mince pies, containing three each of: Deep Filled Mince Pies, Iced Topped Mince Pies and, a new addition especially for the selection pack, Frangipane Mince Pies.

The Mini Mince Pie Selection is designed for sharing at parties, sitting alongside the 12-pack variety box from Mr Kipling and the traditional products.

Following the success of the Stem Ginger Slices and Candy Cane Slices in 2018, Mr Kipling is bringing both products back with the addition of Mince Pie Flavour Slices and Reindeer Slices (chocolate and caramel flavours).

In addition to the new slices, the brand is launching two new small cakes: Chocolate Orange Whirls and Irish Crème Fancies.

Under the Cadbury brand, the supplier is introducing two new Mini Roll flavours – Caramel and Orange – with seasonal packaging.

Premier Foods is also launching festive Cadbury Caramel Cakes, capitalising on the popularity of Cadbury Caramel – which is worth £60m.

Steve Kelly, channel director for convenience and wholesale at Premier Foods, said: “We’ve used staple favourites in the Mr Kipling and Cadbury cake range and given them a festive makeover from both a packaging and taste point of view.

“Retailers will have the opportunity to offer their shoppers a Christmas cake for everyone, whether it is a sharing format to have with friends and family, or an Irish Crème Fancy, the perfect adult treat.”

Both the Mr Kipling and Cadbury ranges are in store now. The Mr Kipling products will be supported by a reprise of its TV advert, which will profile the Deep Filled Mince Pies in the closing shot.

Meanwhile the product packaging will feature more gold hues to enhance the Christmas feel on-pack and give the range more consistency in store.

The 2019 Christmas range

  • Mr Kipling Chocolate Orange Whirls, RRP £1 (six pack)
  • Mr Kipling Mince Pie Flavour Slices, RRP £1.50 (six pack)
  • Mr Kipling Reindeer Slices, RRP £1.50 (eight pack)
  • Mr Kipling Irish Crème Fancies, RRP £1.50 (eight pack)
  • Cadbury Caramel Cakes, RRP £2 (four pack)
  • Cadbury Orange Mini Rolls, RRP £1.50 (eight pack)
  • Cadbury Caramel Mini Rolls, RRP £1.50 (eight pack)