Vortex frozen fizzy drinks brand launched by Polar Krush
The new brand aims to tap into two fast-growing trends: fizzy frozen drinks and eco-friendly packaging
Polar Krush has launched a new frozen fizzy drinks brand to meet growing demand for self-serve carbonated iced drinks.
The Vortex Fizzing Ice Storm frozen brand comes in four flavours, including: Blue Raspberry, Strawberry, Lemon & Lime and Tropical.
It is sold through self-serve dispensing units, which are available to retailers serving two or four flavours.
Read more: Liven up your soft drinks
The units feature HD digital video display screens and can serve 430 drinks per hour, and retailers can earn 83% profit on every single drink sold. The machine comes with no upfront costs and monthly rental agreements.
All Vortex products are supplied in eco-friendly bag-in-box packaging with compostable and re-usable cup options and the company’s spoon straws, which are made from paper and recycled cups.
Read more: Grow your pre-mix drinks sales
Michael Reid, sales director at Vortex, explains: “There is limited choice in the frozen carbonated drinks market which is why we made the decision to invest in the development of the Vortex brand.
“We want to tap into the growing popularity of fizzy frozen drinks and our aim is to offer consumers a taste experience which is also a healthier and more environmentally responsible alternative to what’s currently available.”
Read more: Category advice: Soft drinks sales soar
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member