Pernod Ricard has unveiled a new bottle design for its Plymouth Gin brand, rolling out worldwide this month.
According to the manufacturer, the new bottle is an evolution that optimises the most recognisable elements of the previous design and the brand’s bottle shape.
The new bottle will introduce the use of paper labels and recyclable PET materials, with the brand’s monk now embossed directly onto the glass instead of being applied by a plastic label.
Toni Ingram, global brand director for Plymouth Gin at Pernod Ricard, said: “Consumer research highlighted a love for the iconic ‘sea green’ bottle and an opportunity to enhance our super-premium, craft credentials.
“We’ve also simplified the messaging on the bottle to communicate the most important messages that resonate with our consumers, such as the fast that Plymouth Gin is still hand-crafted and batch-distilled, using 100% Dartmoor water.
“The new bottle design is just one of many new initiatives the brand will unveil this year in its journey to ensuring sustainability is front and centre. Plymouth Gin has already made great strides in this area with the distillery using 100% renewable electricity and ensuring our gin botanicals are recycled via an anaerobic digestion power plant to turn waste into energy.”
The new pack design will roll out across Plymouth Gin’s full range worldwide, including Original Strength, Navy Strength, Sloe Gin, and Fruit Cup.