Pladis is redesigning and relaunching its premium biscuit brand Carr’s, which will see new product launches alongside refreshed packaging.
New products to be added to the brand include Black Olive Melts, Crispbreads, Flatbreads, and Ciabatta.
Black Olive Melts are now available to retailers in a 150g pack size at an RRP of £1.49, with recyclable packaging through Pladis’ partnership with Terracycle.
Since 2019, the Carr’s Melts range has grown by 20% and is now worth £4.5m. According to Alex Payne, Carr’s marketing brand manager, Carr’s Melts are now Carr’s’ bestselling line.
Additionally, the entire Carr’s range has undergone a packaging refresh, which highlights the brand’s origins in Carlisle and its founding date of 1831.
“Carr’s’ baking heritage spans 190 years, so we like to think we know a thing or two about savoury snacks,” said Payne. “We pride ourselves on the quality, flavour and signature texture of our products, along with the unique heritage story of JD Carr; with the redesign taking inspiration from the same founding values and craft, which still inspire our products today.”
Carr’s has also partnered with TV chef Tom Kerridge to create a series of online recipes called Carr’s Cretaions.