Independents are in a strong position to profit from the Euro 16 sticker and trading card collectables, which are predicted to be the biggest-selling collectable this year.
The news comes as national sales figures of Panini’s Euro 16 collection shows a 500% uplift compared to its Euro 2012 collection, setting it on course to be the biggest-selling collectable in 2016.
According to Marketforce, independent retailers are well-positioned to take advantage of this opportunity by continuing to stock Euro 16 cards and collectables into October, as most multiples delist them as soon as the event is over.
Joe Newell, circulation manager at Marketforce, said: “The collection is on sale until October so independents gain share the longer they keep them in-store, while people finish their collection.”
Retailers were also advised to drive impulse purchases by displaying the stickers at the till, and stocking alongside it a collection that targets girls – such as Disney Frozen stickers – where there is a high tendency to cross-purchase.