PG Tips and Persil are launching limited edition packs this month for Red Nose Day, donating 8p from every pack sold to charity.
The activity will be supported by digital and TV advertising from February. Packs of Persil Small & Mighty and PG Tips will feature the strapline: “Help us raise £1 million for Red Nose Day”.
Kate Hearn, brand manager for PG Tips at Unilever said: “We’re confident the packs will help drive retailer sales through increased consumer engagement.
“We’re encouraging all retailers to stock up sooner rather than later as we anticipate that these promotional packs will sell fast,” she added.