Lockable gadget accessory displays almost tripled sales at forecourt stores as retailers benefited from 40% margins without the risk of theft.
During a trial of Fifo UK’s counter and floor stands, which enable gadget accessories to be within customers’ reach at several Motor Fuel Group (MFG) forecourt stores, more products were
sold in a month than pre-viously sold in a year, according to founder Michael Dorsch.
“Retailers don’t have a valued way of making these items available to customers without the theft aspect,” said Mr Dorsch. “Customers like to be able to pick up items before they buy them so hiding them behind the counter from the point of safety will slow sales.”
With a 40% margin and an average of 85 units sold per month, Mr Dorsch said the square foot stands could be worth more than £3,000 to a retailer.
Paul Cheema, of Malcolm’s Nisa in Coventry, was one of the first retailers to introduce the stands.
“We’ve got both counter stands and the floor stand in our three stores. We are very happy with the figures – the margin is proper business sense.
“We replenish our stands every two weeks currently.
“Why sell £1 products when you can sell a trusted brand and make that sort of money?”
Fifo said if specific items are not sold they can be swapped out for something else. Retailers can sign up to a 30-day trial, completely free of obligation to sign up permanently.
Mr Dorsch added: “Apple has sold more than a billion iPhones. Nowadays these items are less of a luxury and more of an essential.”
Groups already onboard include Spar, Premier, Nisa, Londis, Costcutter, Simply Fresh, Mace, Budgens and Lifestyle Express.
Meanwhile, Belkin announced it is rolling its products out into 50 WH Smith Travel stores across the UK.
The on-the-go accessories for smartphones, tablets, ultrabooks and wearables will be available in WH Smith airport and railway stores, including Victoria and Liverpool Street stations in London.