Imperial has unveiled a roll your own (RYO) product with menthol tips – a first for the category.
The Gold Leaf Ice Pack is due in stores on 1 July with an RRP of £11. It includes a 30g pouch of tobacco, two packs of cigarette papers and menthol filter tips.
Retailer Jon Hanna, of Smokemart in Brighton, told RN: “Imperial is our top seller and its products do very well. Our menthol products do well, too, but they represent less than 5% of overall store sales.”
Gold Leaf was launched in 2007 and currently occupies an overall market share of 18%. The first Gold Leaf 30g Handy Packs were introduced last summer.